Worktank is one of the world’s top producers of corporate Web meetings and webinars. Until recently, the company relied on a standard Web conferencing software package for its clients’ online events. However, in 2009, the company experienced a large increase in the number of webcasts and webinars where clients wanted to include pre-recorded or live video. For these types of productions, Worktank needed to have the pre-recorded or live video perfectly synched with slide transitions. In addition, they wanted to deliver the high-quality live video by leveraging a robust CDN, which would allow for massive scalability and would provide end users with the highest quality video and audio experience their bandwidth allowed. Finally, Worktank had to manage security and real-time user data for sensitive information. Clients’ webcasts could be for compliance training, confidential company announcements, or lead-generation customer webcasts, and would have to be managed effectively.
Worktank selected MediaPlatform’s webcasting tools to use in the transition from standard Web conferencing to rich media webcasting. Worktank found MediaPlatform’s webcasting tools to have a flexible interface, allowing them to create stunning, custom branded webcast sites for their clients. In particular, they took advantage of the integration of social media tools, Q&A, surveys, polls, downloads, and other interactive features that help drive attendance and improve attention in webcasts. It’s a dramatic advance over traditional webinar tools that have fewer options for a highly branded experience. MediaPlatform’s webcasting tools also possess robust security and real-time user data for comprehensive reporting capabilities, something Worktank felt was superior to any other system the company has used previously.