As a webcast producer, I work with clients every day who are trying to get their message out to as many people as possible while dealing with ever more focused budgets. Folks are also trying to prove the value of how they’re communicating, which adds a layer of complexity to the challenge. In working with my clients, I’ve come to see how webcasting can be a company’s greatest tool in today’s economic climate.
With a webcam and a slide presentation, you can talk directly with your coworkers, customers or partners all over the globe, from the comfort of your office. Seeing the presenter via the webcam creates more of a personal connection for everyone attending. Add some interactive components, such as a polling slide or a whiteboard, and you are now collaborating in real time for a fraction of the cost.
You can interact with your customers without sending a sales team out to the field every time you have a new product or feature release. Producing a webcast allows you to describe new features to all of your customers at the same time.
Webcasts don’t have to be limited to online meetings from your office. We can support virtual attendees in large, conference-style presentations. Are you having a large keynote presentation to introduce a new product line to your customers? What about monthly or quarterly all-hands meetings? Have your event in a conference room or rent out a large conference hall and set up just as you’ve always done, but this time bring in a webcast and video crew. You will no longer be limited to those who are able to make the conference in person. Webcasting lets those who aren’t there still attend - they attend virtually!
Okay, imagine being in Las Vegas at a conference and all your competitors are making presentations. Now you come in for your presentation, and you’ve brought a webcasting team with you. Not only are you reaching the same audience as your competitors, but you can also connect with those who didn’t or couldn’t attend the conference. Your competitors missed out on hundreds or thousands of people, but you didn’t. This is a huge advantage in an economy where information spreads at lightning speed.
And it gets better – you can record each webcast you produce. With a recording, those who attended can go back to review the presentation, and those who couldn’t attend can view the recording – expanding your audience yet again!
To summarize, webcasting is a great tool for you and your company. It reduces costs and preserves your message for your coworkers, customers, partners, and even yourself. By having your message delivered virtually, people can get the information quickly and efficiently without having any downtime. Bringing in webcasts to your large events ensures that all can attend from around the globe. Add in the recording and now there is no reason for people to miss your message. Worktank will professionally set up, moderate, and send reports on all the functions within your webcast, including how many people attended and for how long. Information is key, and how you get that information out to others is changing. Be on the cutting edge with webcasting.
-Chris Powell
As a Worktank webcast producer, Chris brings ingenuity, guidance and a professional hand to each event he produces. Coming from a variety of media backgrounds, Chris focuses on making your presentation look and sound good.