Recently, I came across these video customer stories from Adobe. Adobe does a fantastic job of showing their customers using and providing testimony about the effectiveness of their filmmaking product suite. Wow–seeing is believing!
At Worktank, we have created high-quality customer evidence videos similar to Adobe’s for clients such as Microsoft. They have proven to be invaluable sales tools. As a buyer, you get the opportunity to look into a person’s eyes and feel their conviction for the company’s products or services.
While every company can benefit from customer evidence videos, high-production quality is not in everyone’s budget. We produced professional videos at a very reasonable price. Here’s a few highlights about how we did it:
Quality: We established a quality level that fit with our brand and budget. We didn’t want to be as casual as a Flip camera or go over the top by rallying our entire video crew. We were selective with the camera we used and lighting was very important.
Location: Our customer’s time is precious, and we didn’t want to ask them to go far. That left us with trying to make a conference room look good. We needed to be in and out quickly, so we scouted the locations in advance to establish our setup.
Content: Our team strategized about which customers could speak best to our key messaging pillars: technology expertise, proven results, and true service. We prepared a list of questions and sent them in advance.
Result: We were blown away with what our customers had to say about us. Since I can’t take them along with me on sales calls, at least I have them on video!
Check it out:
I’d highly recommend considering customer evidence video for your business. If you need help producing your videos, our experienced video team is ready to engage at any level. Let’s chat about the possibilities.
Corey Pilkington, Worktank’s director of sales & marketing, is a skilled marketing strategist with over 13 years of experience building relationships between brands and their customers. She began her career with NBC, FOX, and WB developing promotional opportunities for advertisers to deepen their connections with customers and drive sales. Corey believes that profitability is a product of a meaningful relationship with your customers that is built on integrity, transparency, and authenticity.