I recently watched a webcast titled “Survival of the Prettiest: Using Aesthetics to Produce Outstanding Virtual Presentations,” produced by the AMA in a series called “Create • Engage • Convert: Achieving Success with Online Events.” (Register to watch it here.) In the presentation, Dr. Carmen Tara discusses the merit of considering aesthetics to help you…

Do you remember the last time somebody told you that you just knocked it out of the park? That you’re on your “A” game? Or that you are radiating a kind of energy that makes people take notice? For those of us in the communications business, we try to bottle this up for our clients every…

As Americans turn to mood enhancers, there’s still no excuse for bad design.
I love a recession indicator. I’ve heard about hemlines getting longer when the economy is heading south, or when they’re shortening up when economists get bullish. Lipstick sales, too, are reported to go up when economic times fall hard. I heard an interesting…

Reluctant adults need to find meaning and reward in social media. Since Facebook opened its doors to those who completed their post-secondary education over a decade ago, there remains many 30-, 40- and even 50-somethings who are standing at the proverbial social media precipice. To dive in, or not to dive in—that appears to…