Author Archive

10 Tips for Using Twitter with your Digital Event

Make your webcast social by adding a Twitter widget. A Twitter widget allows you to get your audience talking before, during, and after your webcast. Twitter widgets are available on many digital platforms including some of our favorites: Live Meeting, Webcaster, and INXPO.
Why add Twitter to your digital events?

Boost demand for your event …

The Opposite of Boring: 4 Ways to Make Your Webcast More Engaging

When preparing for your upcoming webcast or webinar, developing the content in a compelling way is always one of the biggest challenges. You know what you want to share, but how do you share it best?
Here are four considerations for developing your webcast content that might boost your returns:

Address one target audience at a time….

Worktank Wins Two W3 Awards

Worktank Enterprises, LLC has been awarded two silver W3 Web Awards in the Visual Effects/Motion Graphics and the Animated Web Video categories. Receiving over 3,000 entries, the W3 Awards honors outstanding Websites, Web Marketing, Web Video, & Mobile Apps created by some of the best interactive agencies, designers, and creators worldwide.
“The video production team…

Creating Content That Rules

When creating a successful content marketing initiative, it’s critical that your content rises above all of the noise in the marketplace. Quality is king! Keep in mind, it’s not about you and how great you are; it’s about sharing meaningful information that resonates with your audience. Great content can build credibility and trust, establish industry…

Keep Prospects on the Line with Content

When selling a high-consideration product or service, keeping your prospects engaged is a challenge. With the proliferation of digital communication channels such as social media and blogs, using informative content as a means to close sales and build customer loyalty is a smart investment. According to Marketo, 51% of B2B marketers plan to increase their…

New Work: Videos for AT&T Mobile Marketing Solutions™

AT&T Mobile Marketing Solutions™ offers a powerful suite of mobile messaging, application, barcode, and Internet marketing tools. AT&T Senior Marketing Manager, Evan McDonald commissioned Worktank to create the videos to anchor the site, which just launched in April 2011.
“Worktank is a pleasure to work with. After 20+ video projects with a variety of budgets, I…

Gain Trust with Customer Evidence Videos

Recently, I came across these video customer stories from Adobe. Adobe does a fantastic job of showing their customers using and providing testimony about the effectiveness of their filmmaking product suite. Wow–seeing is believing!
At Worktank, we have created high-quality customer evidence videos similar to Adobe’s for clients such as Microsoft. They have proven to be…

Up the Ante with Video

Historically, video has been an expensive marketing tool, making it a gamble for companies focused on ROI. Today, video is a sure bet—it’s accessible and affordable, and boasts tremendous response and recall rates because of its ability to integrate sight, sound, and emotion.
In an ad campaign for the Pantech Matrix Pro, the online ads that…

A Little More To Chew On: Bite-size Webcasts

Here are a few more reasons why you should consider a bite-size webcast series for your next marketing initiative:
Sensory Engagement: Studies show that people retain only 10% of the information they read, and 20% of the information they hear—but 50% of the information they see and hear.
Recurring Events: Sustain your audience’s interest in your brand…

Bite Size and Guilt Free Webcasts

Last night, I enjoyed a bite-size Snickers leftover from Valentine’s Day. It was just the right size, guilt free, and hit the spot! That got me thinking: have you considered a bite-size webcast series?
Time is limited, attention spans are short, and revenue is on the line. Sharing information in bite-size helpings—15 minutes or less—can result…