Each quarter, Tektronix, a leading supplier of testing and measurement instruments, hosts a large internal video webcast. The president of the company presents business-critical and timely information to employees located around the globe. The presentation format demands a high-quality live video stream of the presenter synchronized with slides, as well as the ability to show…

I recently worked with a client to run a cost comparison between a managed webcast solution and her current large-audience teleconferencing solution. The results blew me away. While the extra virtual audience interactivity and on-demand availability made the additional value of a webcast self-evident, the cost savings compared to teleconferencing was enormous.
Let’s break it down….

Worktank has managed more than 60 webcasts since 2009 for the AT&T Developer Program community, which provides mobile application developers access to technical and marketing resources for the development and launch of their mobile applications. The community site is a location for developers to learn, develop, and receive technical support. A core method of communicating…

The technology to support sharing and broadcasting information on the Internet has accelerated past our ability to nail down useful and static definitions for what’s happening. So what!? I assert that we shouldn’t get too hung up on the nuances of what constitutes a webcast versus a webinar, or a digital event versus an online…