I’m talking to you, Marcom managers: your webinar strategies from 2007 don’t work anymore. Have you been staying up late writing the perfect abstract, reformatting the registration page, tweaking the PowerPoint designs, sifting through thousands of CRM contacts, and purchasing 3rd party email lists before blasting the same HTML design you’ve been using for years?…

One of my biggest pet peeves is the boss who insists on being “results focused”; another is the salesperson who uses “results focused” as a guide for their behavior. Really? What’s the point?! I know you want results, but where’s the logic behind a “results-focused” mindset? Are pro-golfers who focus on getting the ball in…

How many times have you heard the phrase “Hi! Who just joined the call?” How many hours have you spent watching a PowerPoint presentation that you could have digested in half the time it took to present? How much of your travel budget have you thrown away on internal company meetings? How much of your…

Customer service is more than a smile and remembering to say “please” and “thank you”—great service is authentic and honest, and it triggers an emotional response. A colleague once told me that “service isn’t something we do, but something we are.” I believe that this TRUST in hardworking, authentic PEOPLE is a vital element of…